New York facilities
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pupculture SoHo

521 Broome St, New York, NY 10013

4.7
246 Google reviews
Photo updatesStaff overnightSmall dog areaAccepts puppiesMedication adminGroomingClimate controlledOvernight potty breaksOnline booking

Overview

Pupculture SoHo is a premier dog boarding and daycare facility in New York City offering daycare, overnight boarding, grooming, and dog walking services. They welcome all breeds and sizes with a required 60-minute temperament assessment before services. Members receive discounted rates starting at $12.50/month, with overnight boarding at $88-92.50/night and daycare from $39-61/day.

Amenities & Policies

Cage-free
WebcamPhoto updates
Staff overnight
Outdoor yard
Pool / water play
Small dog area
Accepts puppies
Reactive breeds
Medication admin
Grooming
Training
Climate controlled
Overnight potty breaks
Online booking
Spay/neuter required
Temperament test

Required vaccinations: Rabies, Canine Parvovirus, Infectious Hepatitis, Canine Distemper, Bordetella

Policies & Details

Hours & Billing

Drop-off hours:7:00 AM - 8:00 PM
Pick-up hours:11:00 AM
Checkout time:11 AM
Late pick-up fee:$15 per 15 minutes after closing
Billing method:Per night

Cancellation & Deposits

Cancellation notice:1 day notice
Cancellation penalty:$50 cancellation fee if less than 24 hours notice
Deposit required โ€” 25% down deposit for non-members

Care & Play

Group play
Solo play
Daily updates โ€” Free
Comfort items allowed
Feeding policy:Owner provides food

Requirements

Temperament test fee:$51 for non-members, $39 for members

Safety & Emergency

Emergency vet protocol:On call
Emergency vet cost:Owner

Extras

Multi-dog discount โ€” 10% sibling discount for 2 pups, 15% for 3 pups

What Reviews Say

246 reviews analyzed

Pup Culture SoHo is overwhelmingly beloved by customers with 90%+ 5-star reviews praising the exceptional staff who genuinely love dogs, high-quality grooming, and reliable daycare/boarding services. Dogs are described as excitedly pulling to get inside. However, a minority of reviews (about 5%) highlight concerns: several mention price increases and new management feeling less personal, while a few describe grooming mishaps and one mentions a dog injured during grooming. The owner responds professionally to nearly all reviews, typically within 1-2 days. Long-term loyalty is a defining characteristic - many customers have been bringing their dogs for 5-15 years.

Dog happiness
4.9
Staff
4.9
Cleanliness
4.8
Communication
4.7
Facility
4.6
Drop-off / pickup
4.5
Safety
4.3
Value
3.2

People love

Exceptional staff kindness and genuine love for dogs(85)Dogs love coming here - excited pulls to get inside(45)High quality grooming results(40)Clean and well-maintained facility(25)Great for daycare and boarding(30)Long-term loyal customers (years)(25)

Staff shoutouts

Erika(18 mentions)Daisy/Deysy(15 mentions)Erica(12 mentions)Pedro(6 mentions)Janet(4 mentions)Mary(4 mentions)Stephanie(3 mentions)Katia(2 mentions)Nina(2 mentions)Rosie(2 mentions)Joanna(2 mentions)Abraham

Worth noting

Dog injured during grooming - cuts to paw and backside, dog unable to walk for two days

โ€œLast week my dog went for a groom. She came back with cuts to her paw and backside. She was in such discomfort she didn't walk for two days.โ€

Dog returned with severe grooming errors - shaved completely, ignoring owner requests

โ€œThe groomer ignored my request and photo I showed her... she decided to shave EVERYTHING including his ears and tail. My dog was instead completely shaved all the way down.โ€

Facility cleanliness issues under new ownership - smelled like septic tank

โ€œThe place has been taken over by new owners and is FILTHY! It smelled like a septic tank is leaking.โ€

Dog walking service failures - dog repeatedly got sick from eating street debris

โ€œThey have routinely let my dog eat things off the street leading her to be repeatedly ill including middle of the night emergencies and expensive vet visits.โ€

Manager disrespectful to employees witnessed by customer

โ€œShe spoke to her employees as if they're children, comments such as 'are you even paying attention or what?'โ€

Price increases and extra fees(5 mentions)

โ€œPrices have increased 40% since 2022. It use to be about $100 and today I paid $145, excluding the tip... they are charging $8.50 to use their shampoo.โ€

New management changes/loss of familiar staff(4 mentions)

โ€œSeems like they're under new management. No familiar faces at the daycare anymore, the place is run like a factory.โ€

Grooming not matching requests(3 mentions)

โ€œThe 3 new people I have had have consistently cut my dog in his private areas... are not able to do the haircut i request such as a rounded face.โ€

Owner replies to 78% of reviewsAvg response: 2dprofessional tone78 repeat customers

At a Glance

Google rating
4.7/ 5
Review score
4.5/ 5
Amenities9 of 14
Repeat customersNumber of reviews that mention returning or being a regular customer.78

Pricing

Boarding

$88โ€“$92.5/night

Daycare

$39โ€“$61/day

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